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What makes a CMS the best CMS?

There are dozens of open and close source CMS for small, medium and large businesses out there but as a beginner, choosing one of them can be confusing. There are some basic features that must not be compromised on any ideal CMS, these include the following;

#1: Security

CMS Security
Though most CMS brands will claim that they provide the ultimate security for eCommerce websites, but it can be disheartening to know that more than 66% of all eCommerce websites still have some forms of security breaches, especially with ransomware and hacking. There are mobile eCommerce websites that experience as many as 800 fraud attempts n monthly basis and few of such are successful. Fraud-prevention should be the ultimate aim of any CMS, and users of such CMS must also pay close attention to the security capabilities of their preferred CMS. Aside from the PCI compliance, and SSL security certificates, provided by CMS, an ideal CMS must provide regular updates to ensure that users are constantly protected from cyber-attacks.

#2: Flexible payment options

Aside from the basic payment options for regular shoppers on your website, an ideal CMS should be able to provide advanced payment options for those who purchase in bulk, or bundles. For this reason, an ideal CMS software must be able to provide flexible payment option that can simplify the most complex pricing structures for customers. The CMS program must be capable of supporting as many international payment options as it can and in different languages. There are custom integrations that can be utilized to incorporate different payment gateways for local and international shoppers on an eCommerce website. Advanced payment options that are available include; Simple Pay, Pay Pal, Google Checkout, Amazon Payments, and Authorize.net.

#3: Up and cross-selling features

Up-selling is a feature where a customer is referred to a product or service that has greater value than the one they prefer to buy, this feature also helps in adding more features to the product the customers are evaluating for purchase. Cross-selling, on the other hand, is a feature that allows the seller to sell items that are complementary to the item they are purchasing or about to purchase. According to researches conducted by McKinsey, Upselling and cross-selling can increase sales by as much as 20 to 30%. In order to utilize these two features, you can make use of phrases such as “frequently brought together”. For more information click on the following link; https://www.magenet.com/best-cms-2017/.

#4: Search engine optimization features
Aside from the e-commerce solutions required by e-commerce website owners, the web pages, product pages, meta-descriptions, title tags and even link building strategies, must be incorporated into the CMS platform in order to provide products and services with the best exposure they deserve. An e-commerce website must be optimized effectively for top search engines such as Google, YouTube, Yahoo, and Bing. Advanced SEO and marketing tools that are now found in some CMS include customer segmentation as well as grouping capabilities that work with other features such as Google Sitemaps, to provide the best exposure for products and services.

You don’t need to hire an SEO expert to integrate SEO techniques through your CMS platform, an ideal CMS must guaranty all these.

#5: Intuitive and responsive user interface

Do you want visitors to spend more time on your website? You need to make sure that the upload time of each web page is super-fast and intuitive. Make sure there are no downtime in the way your site respond to user operations. You need to keep in mind that your visitors will judge you by your cover, which is your home page, hence an ideal CMS must provide great plugins and themes that will not put much pressure on upload time and intuitiveness.

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